Focused Approach. Documented Results.
Most advertising agencies start with creative execution and justify their way backwards. At BeaconFey we work from inside your organization to systematically identify how your greatest strengths resolve specific customers’ greatest needs.

Read any of these case studies and it becomes crystal clear. We take highly focused creative work and turn it into documented results for you.

Created National Ten-Percent Response in Ninety Days for Unknown Company
How to launch a company with no name recognition... with a $100,000+ product... and with preoccupied executive-level clients... all in just six months?

Changed Market Perceptions of a Complex Product
Needed to introduce a complex, new learning paradigm to the very traditional education market. Required changing customers’ existing, long-held beliefs.

Boosted Event Attendance by 20%
Promoter needed to increase trade show attendance in a zero-growth industry. New marketing program needed to be customized across 40 distinct markets, without increasing budget.

Reinvented Cataloging to Spur National Product Launch
Introduced new product-line to a middle school science market already over-run with catalogs offering me-too products.

Created “Un-Product” Position to Succeed in Embattled Industry
Increased new accounts for a bank by 78%, despite negative perceptions about banks overall and in spite of a national merger craze. Promoted value to customers who didn't believe banks could be responsive to their needs.

Built a Direct Response System that Generated 15,000 Leads in Three Years
Helped grow a small software company that started with a nearly non-existent marketing staff. Introduced a comprehensive, systematic method of brand-building, lead generation, customer acquisition, and customer loyalty.

Increased Leads 109% During a Hiring Drought
Job stress... new career alternatives... lack of new nursing graduates all led to a nationwide nursing shortage. Hospitals are spending millions in unbudgeted costs to make up the difference. Needed to give HR department new tools to succeed despite the long odds and heavy competition.

Took on One of the World's Most Recognized Brands and Won
Helped high-quality, semi-anonymous hospital tell its story in a marketplace crowded with larger, well-known competitors. Drove top-of-mind preference ratings from near zero to the top.