Hospital Branding and Color

Hospital Branding: The Power of Color

The commercial world has grabbed hold of the idea of branding and owning a color. The color theory is often an overlooked area of design. To present it in the simplest term you can divide color into two groups- warm or cool. Warm colors- i.e. red and yellow- are bold, inspiring, energetic, and enterprising. On the other hand the cool colors- i.e. blue and green- are more calm, peaceful, and reserved. This is important when it comes to branding, not just on an emotional level but also on a practical one.

For a hospital or healthcare system to effectively ‘own’ a color gives it an enormous competitive edge, achieving instant recognition. When color branding is done right, just the color can evoke that hospital without the use of a logo or a name. Now that is powerful!

For example; Dan Dunlop, an audience engagement expert, talks about his experience at Sacred Heart Hospital in Pensacola, Florida:

“Purple is powerful, and they [Sacred Heart Hospital] have embraced it as their corporate color and the hallmark of their graphic identity… You can’t underestimate the value of this consistent visual representation of the brand.”

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Do you have any personal experience with a hospital branding with color? How integrated is their color within the everyday life of the hospital? I would love to hear your comments and thoughts below!

Segmenting the Hospital World to Maximize Your Opportunity

Marketing to Hospitals and Healthcare Organizations: Segmenting the Hospital World to Maximize Your Opportunity

When marketing and selling to hospitals or healthcare providers today, understanding the sweet spot for targeting and maximizing your sales funnel is critical.

It is kind of like fishing. Knowing which ponds, which fish and which bait they like increases your odds of catching fish.

For example:

  • Of the 5010 community hospitals, roughly 7 out of 10 are under 200 beds
  • There are approximately 195,000 internal medicine, family practitioners
  • Approximately 79,000 are owned by hospitals as of 2012
  • Hospitals are losing on average $100,000 per owned primary care physician practice
  • Primary care physicians average about 2,100 patients per practice. They are working harder and making less money.

Understanding these targeting insights can make the difference of a successful sales program and coming up empty. A client recently client reviewed their segmentation strategy, which netted out to one market segment worth about 90 targeted prospects. After translating the market analytics, we expanded their targeting to nine different segments and over 3,000 prospects.

In short, we have a long history of consistently meeting and exceeding our healthcare clients’ marketing goals. We know healthcare, which means we can translate your product or service features to benefits that resonate with healthcare professionals.

BeaconFey Marketing & Communications has more than 30 years of experience in translating complex data into actionable marketing programs that create true value and content, inspire current members to stay, attract new members and drive future growth for professional associations. Our award-winning team is skilled in a variety of disciplines to ensure your marketing dollars are well spent and your message reaches the right audience at the right time.

BeaconFey wants to know what you think. Please visit any of our social media sites and leave a comment to let us know what you are experiencing or just let us know your thoughts.

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