Introduce a complex, new paradigm for learning into the very traditional, bureaucratic education market
District-level and building level curriculum supervisors at K-12 schools throughout the U.S.
Direct to consumer direct mail
Trade Show marketing
Coalesced a hodge-podge of research documents and lengthy product descriptions into engaging, concise sales materials that aided in selling a complex product.
Installed a systematic selling model and increased sales 50% in four months.