Technology decision-makers in over 40 distinct U.S. markets.
Compiled a detailed profile of past attendees in all 40 markets. Developed an SIC targeting system for identifying prime prospects and for refining exhibitor list. Revamped communications budget and approach to feature harder working, more efficient tactical mix. Developed E-mail reservation capture system, which cut costs by 10% while growing response. Redeveloped mail materials with stronger offer and more focused sales message, while personalizing packages to each of 40+ markets. All without increasing costs.
Increased attendance 22% percent across the board in a single year. Named by SISO as one of the fastest growing event management companies in the nation.