Case Study: Bridges Learning

The Challenge
Introduce a complex, new paradigm for learning into the very traditional, bureaucratic education market

The Targets
District-level and building level curriculum supervisors at K-12 schools throughout the U.S.

The Tactics

  • Direct to consumer direct mail
  • Trade Show marketing
  • Fulfillment collateral

The Solution
Coalesced a hodge-podge of research documents and lengthy product descriptions into engaging, concise sales materials that aided in selling a complex product.

The Results
Installed a systematic selling model and increased sales 50% in four months.

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