Healthcare Marketing: Do You Know What Service Line Leaders Want to Know From Your Marketing?

When selling to hospitals today, the role of the service line leader has become more important than ever before. One of the challenges the service line leaders face is the multiple hats they have to wear between clinical responsibilities and growing the service line business.

There are a number of drivers impacting service line leaders today:

  • C-suite expectations (margin, growth, quality, efficiency)
  • Operational expectations (financial, efficiency, nursing)
  • Physician expectations
  • Patient expectations

Selling into hospitals today is the quintessential complex sale. Each audience has its own need orientation from C-Suite to service line leader to physician. Understanding these drivers is what separates your product or service from getting an audience or falling in the black hole.

The Solution for Marketing to Healthcare Organizations

Rather than experimenting or guessing, start with BeaconFey’s proven process:

1. Identify who chooses your products and services and why.

2. Determine what organizations are not choosing you and why.

3. Show how your brand promise compares to the competition.

BeaconFey Marketing & Communications has more than 30 years of experience in translating complex data into actionable marketing programs that create true value and content, inspire current clients to stay, attract new clients and drive future growth. Our award-winning team is skilled in a variety of disciplines to ensure your marketing dollars are well spent and your message reaches the right audience at the right time.

BeaconFey wants to know what you think. Please visit any of our social media sites and leave a comment to let us know what you are experiencing or just let us know your thoughts.

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