BeaconFey Healthcare
Our healthcare experience is broad and deep. For more than 20 years, we've worked
inside hospitals; interviewed thousands of physicians, nurses, and healthcare consumers;
developed service line business plans; built brands; generated thousands of physician
referrals; repositioned healthcare associations; and created new database marketing
systems. BeaconFey brings a unique blend of strategic insight and award-winningcreative to your brand.
7 reasons we deliver more results:
-
We know healthcare inside and out, and since we're already up the learning
curve, you save time and money.
- We have a trademarked approach for differentiating services and building brand
equity by linking every piece of communication back to an effective strategy.
- We know how to navigate the layers of large Healthcare Systems, integrating
complex parts to create a greater whole.
- We become an extension of our clients' marketing departments and understand
how to work with healthcare professionals up and down the chain of command.
- We identify patterns within mountains of seemingly unconnected healthcare data,
distilling it into useful, concise knowledge that drives marketing decisions.
- By interviewing and selling to hundreds of physicians, we've gained a nuanced understanding of marketing to doctors and leveraging them into the process.
- We know creative solutions must reflect left brain logical needs and right brain
emotional needs to motivate both consumers and physicians.
As a full-service communications firm and strategic marketing partner with healthcare
expertise, we create powerful results for clients through:
- New product development
- Service line differentiation
- Strategy development
- Customer service training
- Physician referral lead generation
- Branding and positioning
- Medical staff cultivation
- Measuring the financial effects of healthcare reform
- Fully integrated nurse recruitment marketing system
- Award-winning broadcast, print, collateral, direct mail, and web creative