Case Studies - Healthcare

We can help you solve your toughest healthcare marketing challenges. For more than 20 years, we've been meeting and exceeding our clients' goals; delivering powerful results for hundreds of healthcare organizations including hospitals, health systems, home health groups, and physicians.

We can help build your overall brand or tackle a specific project-systematically translating market data into strategic communications programs that drive results. Our success has been featured in Hospitals & Health Networks, Best Practice, Healthcare Advisory Board, and Healthcare Advertising Review.

6 reasons we deliver more results:

We know healthcare inside out, and since we're already up the learning curve, you save time and money.
Our trademarked approach differentiates services and builds brand equity by linking all communications back to an effective strategy.
We become an extension of our clients' marketing departments, successfully working with professionals up and down the chain of command.
We identify patterns within mountains of data, distilling it into useful, concise knowledge that drives smart decisions.
Our creative solutions motivate hearts and minds by leveraging both left-brain logical needs and right-brain emotional needs.
We have a nuanced understanding of how to effectively reach and persuade consumers, doctors, nurses, and hospitals gained through interviewing and selling to thousands of them.

18% increase in angioplasties

Created angioplasty campaign for Maryland hospital competing against Johns Hopkins. Grew interventions by 18% and built brand preference to #1

$2.4M new revenue in cardiovascular screenings

Created and developed online cardiovascular screening program. Motivated over 40,000 consumers to take online test, resulted in over 2,000 calcium scores, and earned $2.4M in downstream revenue

109% increase in nurse recruitment response

Created breakthrough nurse recruitment program that increased applications by 109% for one-third the cost of average headhunters. Program is rated best practice by Health Care Advisory Board, and used for recruiter training in major systems across the U.S.

15% increase in ED visits

Developed Emergency Department campaign to reposition New York hospital and introduce new facilities. Grew ED visits by 15%

5-to-1 ROI generated for diagnostic imaging

Developed marketing targeting consumers and physicians for the nation's largest diagnostic imaging company. Generated a 5-to-1 ROI in just 9 weeks.

32% increase in Neuro office visits

Developed comprehensive consumer and physician marketing plan for one of the East Coast’s most progressive health care systems. Increased neurosurgery office visits by 32% and OR cases by 10% within 60 days