Healthcare Case Studies

Featured: Radnet (Advanced Imaging)

The Challenge
The largest outpatient imaging provider in the USA in the Maryland DMA, was looking for ways to differentiate from the competition, and provide a model for determining if marketing directly to consumers for imaging services was profitable.

The Solution
Performed market research from customers and physicians, including: PCP and Office manager focus groups; Specialist 1-1 interviews; Referral share research; and Advertising Testing. Developed integrated marketing model to leverage key drivers of imaging service selection including, advertising, physician detailing, customer cross-marketing, direct sales strategies.

The Results
Averaged 200 more calls per day to appointment center, an increase of 6% in charges, and produced a 5-1 return on investment?

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