Case Study: CHS Healthcare Buffalo

The Challenge
Consumers are frustrated with how they are treated in hospital-based ER’s. Wait times, limited communication, redundancy in gathering information gathering all lead to a less than ideal patient experience. Furthermore client’s reputation lacked awareness and preference in the marketplace.

The Solution
The campaign was designed to communicate a reinvented way of treating patients in the new ER. “ER treatment the way it ought to be!”

The Results
Grew ER visits by 10% in first six months and 400+ incremental admissions through the ED

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