Case Study: St. Mary Medical Center

Launching a new emergency department

The Solution
Multi-faceted campaign was developed featuring advanced procedures, latest technology and top-notch physicians. Components included: TV, radio, print, web, PR, direct mail, community outreach and detailing efforts to referring physicians.

The Challenge
Community hospital was facing expanded competition from tertiary hospitals. Many consumers perceived the need to travel to “downtown” tertiary hospitals for treatment of complex cases.

The Results
The perception among consumers of St. Mary’s ability to handle complex procedures skyrocketed from 38% to 47% in just the first six months of the campaign. Long-term client results show inpatient volume growth of 25% and outpatient volume growth of 52% while working in tandem with BeaconFey.

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