Hospital Branding: The Power of Color

The commercial world has grabbed hold of the idea of branding and owning a color. The color theory is often an overlooked area of design. To present it in the simplest term you can divide color into two groups- warm or cool. Warm colors- i.e. red and yellow- are bold, inspiring, energetic, and enterprising. On the other hand the cool colors- i.e. blue and green- are more calm, peaceful, and reserved. This is important when it comes to branding, not just on an emotional level but also on a practical one.

For a hospital or healthcare system to effectively ‘own’ a color gives it an enormous competitive edge, achieving instant recognition. When color branding is done right, just the color can evoke that hospital without the use of a logo or a name. Now that is powerful!

For example; Dan Dunlop, an audience engagement expert, talks about his experience at Sacred Heart Hospital in Pensacola, Florida:

“Purple is powerful, and they [Sacred Heart Hospital] have embraced it as their corporate color and the hallmark of their graphic identity… You can’t underestimate the value of this consistent visual representation of the brand.”

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Do you have any personal experience with a hospital branding with color? How integrated is their color within the everyday life of the hospital? I would love to hear your comments and thoughts below!

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