BeaconFey Consulting

Value Proposition Workshop

This interactive half-day workshop is designed to create a working value proposition for the organization or specific service lines. Key constituents are engaged in a dynamic process to choose a specific path using the law of focus based on a multitude of inputs including:

  • Core competencies
  • Customer segmentation analysis
  • Market/channel segmentation analysis
  • Utilization drivers based on market research
  • Competitor analysis including share and preference data

Market Research

A full array of marketing research is offered through BeaconFey including:

  • Advertising effectiveness (including emotional response mapping)
  • Focus groups
  • Ideation
  • 1-1 Interviews with key leadership and constituents
  • Quantitative research (mail, phone, internet)
  • Competitive ghost shopping
  • Experiential monitoring
  • Management and support of new product
  • Beta user groups

Marketing Training

BeaconFey has trained more than 20,000 professionals and small business owners on how to more ably utilize marketing tools, tips and techniques. Based on the books and articles written by BeaconFey Partners, these programs include:

  • ​How to create a best, better or different marketing strategy
  • Effective 1-1 sales techniques for “occasional” marketers
  • How to create leveraged marketing tactics
  • Marketing 101 for nurse recruiters
  • Customer retention strategies
  • Low cost customer acquisition strategies
  • Creative thinking techniques

Meeting Facilitation

BeaconFey principals have successfully facilitated high level and middle management meetings at for profit and not for profit organizations from around the USA and abroad. These include:

  • ​Board retreats
  • Partner meetings
  • Middle management retreats
  • Physician meetings (governance and key issues)
  • Strategy facilitation
  • Issue management and reconciliation

Service Line Development & Planning

BeaconFey has worked with over 100 different health care clients to create successful service lines through interactive business planning techniques. These service lines and medical areas include:

  • ​Adult Day Care
  • Alternative/ Comp. Medicine
  • Assisted Living and Senior Center
  • Baby Boomer
  • Breast Center
  • Cardiology and Open Heart
  • Chest Pain Center
  • Emergency Service
  • Fitness Center
  • GYN
  • Heart Attack Prevention
  • Incontinence Imaging Center
  • Joint Center
  • Life Stage
  • Medical Office Building Development
  • Minimally Invasive Procedures
  • Obstetrics and NICU
  • OccupationalHealth

  • Oncology
  • Orthopedics
  • Open Enrollment
  • Osteoporosis Centers
  • Pediatric
  • Pharmacy and Optical Services
  • Psychiatric Services
  • Refractive Surgery
  • Rehabilitation Services
  • Retail Health Care
  • Senior Care
  • Spine Center
  • Stroke Center
  • Surgical Services
  • Trauma Center
  • Wellness
  • Women’s Services

Contact Us
Call us!
(410) 583-1203