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  • Value Proposition Workshop
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    & Planning

Value Proposition Workshop

This interactive half-day workshop is designed to create a working value proposition for the organization or specific service lines. Key constituents are engaged in a dynamic process to choose a specific path using the law of focus based on a multitude of inputs including:

• Core competencies
• Customer segmentation analysis
• Market/channel segmentation analysis
• Utilization drivers based on market research
• Competitor analysis including share and preference data

The output is a working value proposition that distinguishes your ogranization as best, better or different from your competition that will drive operational alignment and external tactical marketing efforts.